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The way you say something says as much as what you say. An outfit works the same way

Mannequin stylingRepresentative garmentClose-up detail

Each piece comes from a lexical field. Texture works like tone of voice, colour like pitch. Patterns put the emphasis. Accessories punctuate and shoes end the sentence. The overall style sets the register.

Palm-print vest and braided belt detail
01 · Texture Palm vest, braided belt.
Striped scarf knotted at collar, manicured hand
02 · Accessory Knotted silk, red manicure.
Denim cape with brass cowboy-boot pendant, close detail
03 · Pendant Denim, brass pendant.
Hand on layered denim and check jacket, beige tee underneath
04 · Cuff Hand on layered jacket.
Crochet cardigan over knit top with leather belt close-up
05 · Layering Crochet cardigan, leather belt.
Tone

It's how you say it

Even with plain black we can say a lot playing with texture and shapes.

Black-and-white close-up of zipped jacket, striped shirt, studded belt and corduroy pants
06 · Tone Black-on-black texture play.
Pink ruffle dress with denim jacket, two mannequins
07 · Pink + denim Ruffle blouse, denim jacket pairing.
Divided mannequins, grey bomber and daisy print denim
08 · Daisy + denim Bomber, daisy print, sport register.
Register

A matter of voice

Both mannequins convey the same ideas, yet they're telling it differently.

Spring Blue mannequins, striped blouse and blue floral skirt
09 · Spring Blue Striped blouse, blue floral skirt.
Preppy Trench three mannequins, cap and stripes
10 · Preppy Trench Cap, trench, stripes.
Preppy Blue mannequins, Académie sweat and denim
11 · Académie Académie sweat, denim, loafers.
Spring Jaune two mannequins with jewelry plinth
12 · Spring Jaune White ruffle, yellow blouse, jewelry plinth.
Soft register two mannequins, beige vest and pink dress
13 · Soft register Beige tailoring, pink silk, low jewelry plinth.
Punctuation

Punctuation is rhythm

Accessories shift the cadence without adding a word and shoes decide the nature of the sentence.

Palm-print scarf and textured black dress mannequins
14 · Harissa Palm scarf, textured black.
Black leather jacket and denim mannequins close-up
15 · Edge Black leather, denim, edgier register.

Mannequin styling at H&M Flagship Amsterdam Dam. The wider floor and window work on the Visual Merchandising page.