Visual Merchandiser · Portfolio
Lucas Rageot
H&M's Amsterdam flagship. French premium menswear floors
before that. Relocating to Copenhagen.
Scroll
H&M Dam flagship, French premium positioning, luxury collaboration. 1,200 m² six-floor flagship.
Enter
Mannequin styling, close-up detail, garment work. The inch in front of the customer.
Enter
Highlands, Calanques, Alps. Photography practice.
Enter
I was the Visual Merchandiser at H&M Amsterdam Dam: six floors, womenswear and menswear. Before that, premium menswear floors in France (Olly Gan, Le Slip Français). Consultative selling, clienteling, French premium positioning, for people who value quality and domestic production.
On the side: I co-founded a recording studio for emerging artists in Marseille, played bass across multiple genres, and keep an ongoing photography practice in the Highlands, Calanques and Alps.
Holding standards on the floor while customers move through it. Every fixture, mannequin, rehang sequenced so the floor is never closed, never broken and always inspiring.
A planogram is a starting point. The job is reading the room (light, traffic, customer profile) and adapting the brief without breaking the brand.
A window or a focal table earns its place when it carries one clear idea: a season, a material, a silhouette. If it doesn’t help the idea, it has to go.